TICKETING APP WINS NATIONAL AWARD & REACHES $10 MILLION IN SALES
BOSTON – The MBTA’s innovative mobile ticketing platform for customers reached $10 million dollars in sales since its introduction system-wide on November 28, 2012. Over one million tickets have been sold using the ‘mTicket’ smartphone app, representing 15 percent of all non-corporate Commuter Rail ticket sales. Customers are able to purchase passes for both Commuter Rail and Ferry service right from their smartphones – anytime, anywhere.
“The development and implementation of mobile ticketing for our Commuter Rail customers represents not only an improvement in service and convenience, but also in the way we are collecting revenue,” said Dr. Beverly Scott, General Manager of the MBTA. “We are still early in the effort but we are saving thousands of dollars by not installing costly, static vending machines, saving on ticket production and eliminating cash transactions – all while making riders commutes easier.”
The system, developed by Masabi, is the US’ first full smartphone commuter rail ticketing system allowing riders to use the MBTA iPhone and Android mTicket apps to purchase and then display rail tickets. Tickets are displayed on the phone’s screen as an encrypted barcode and as a human readable ticket. The app can be found by searching for ‘MBTA mTicket’ in the Apple App Store and Google Play.
The MBTA’s work on “mTicket” will be recognized this fall at the National Association of State Chief Information Officers (NASCIO) annual conference where Chief Information Officer Gary Foster and Deputy Director of Fare Systems Robert Creedon will accept the Digital Government – Government to Citizen Award for the mTicketing for Commuter Rail and Ferry Services project on behalf of the MBTA.
For more information on the MBTA’s ‘mTicket’, please visit: http://www.mbta.com/fares_and_passes/mticketing/