MBTA signs lucrative ad contract

By Bruce Mohl, Commonwealth Magazine

The MBTA's Oversight Board approved a new advertising contract on Monday that is expected to generate at least $136 million over the next five years with no cash outlay required by the transit authority.

The contract with Outfront Media calls for the New York City company to install about 640 video screens throughout the transit system over the next two years, bringing the total number of screens to about 700. Outfront is also required to pay for two T employees to help speed up the installation process.