Customers Take Advantage of Service Information At Their Finger Tips

One of the first transit agencies in the country to provide customers with electronic service announcements, Boston’s Massachusetts Bay Transportation Authority T – Alerts Program has reached 10,000 plus subscriptions. 

 Launched as a pilot program in November, T-Alerts offer customers an opportunity to receive emails and text messages of service delays and announcements to their cell phone, email address, pager, or personal digital assistant (PDA).

 Emphasizing the importance of providing customers with accurate and timely information as they plan their commute, MBTA General Manager Daniel A. Grabauskas said, “This is a customer convenience that has proven successful and works with the lifestyle of the average person,” said Grabauskas.  “With T-Alerts, communication with the customer continues while they are enroute to work and returning home.” 

 Introduced to the public in February, the MBTA within a few days processed 4000
T-Alert subscriptions. Today, the program has grown 150% with more than 10,000 subscriptions.  Reports generated on the top 3 modes of service providing T-Alerts include:  approximately 5,580 subscriptions for Subway (Red, Blue, Orange, and Green line); approximately 7,466 subscriptions for Commuter Rail (Providence/Stoughton CR line has the most subscriptions); and approximately 269 subscriptions for bus routes 66, 39, and 1. 
 
 The MBTA encourages customers to consider subscribing to T-Alerts.  To learn more about T-Alerts visit www.mbta.com.