The Massachusetts Bay Transportation Authority is seeking proposals to provide WIFI service on commuter rail cars, ferries, and select commuter rail stations. The current WIFI service was pioneered under a pilot program in 2008 and is used by thousands of riders daily. The MBTA’s goal is to upgrade the current WIFI service to a system wide, state of the art standard, at no cost to the MBTA and its riders.
“We are always looking for ways to bring our customers better service,” said MBTA General Manager Dr. Beverly Scott. “The opportunity to have sponsorship of our WIFI service will aid in our goal of bringing a high-quality WIFI experience to our customers throughout the commuter rail system without the MBTA or our riders incurring any cost for it. It really is a win-win.”
The solicitation provides for access to MBTA-owned rights of way throughout the commuter rail system in order to construct infrastructure required to deliver high quality and secure WIFI service as well as provide the successful bidder the opportunity to leverage their commercial services off the infrastructure to be built for the MBTA WIFI system. The offering includes a sponsorship program which will provide partners with marketing rights and benefits such as signage and advertising in commuter rail stations, cars and ferry facilities; corporate presence on MBTA commuter rail system maps and schedules; control of a WIFI landing page; links on the MBTA website; and intellectual property rights. The MBTA hopes to have a system selected and installation to begin in the fall of 2013 with roll out expected to be completed in phases over some months.
The program is being jointly marketed through Transit Realty Associates, LLC and IMG Consulting. Proposal documents are available at www.transitrealty.com.
Kelly Smith, 857-202-7715